In the summer of 2016, a group of mountain bikers where discussing how to make the perfect GPS sports watch for runners and mountain bikers while hitting the trails at Mt. Tam in Marin County California. Everyone agreed that a sports watch has to play music and do workout tracking and at the same time being connected live on the cellular network for safety and social networking. 

Going down Old Railroad Grade trail from Mt. Tam to Mill Valley at high speed, the mountain bikers were warning hikers by shouting "Watch out!!...........WATCH OUT!!!!". At the bottom of the 7 mile down hill, the name of a new sports watch company had been conceived

the logo

The watshout user is an athletic, outdoorsy person doing activities in any weather, any time of the year, at any time of the day in any terrain. The Norwegian moose, "the king of the forest", is a symbol of the typical customer of watshout. 

Watshout for the King of the Forest!!