The perfect runner's watch needs to have music and workout tracking apps pre-installed. Runners want continuous connectivity for safety and social networking
Android™ with Music and Workout apps
The watch will run Android™ OS with all the most popular music an workout tracking apps. The watch will be connected on the mobile phone carriers network for safety and for live social sports networking.
Android is a trademark of Google Inc.
The mobile phone
is not meant for running, but runners want music and workout tracking using their familiar apps while being connected throughout the run for safety and social networking. And not to mention using the phone as a great way to find your cheering supporters along the route of a marathon race.
All of these features needs to be added into a sports watch designed for and by runners.
Qualcomm® Snapdragon™ Wear 2100
The watch will be built around the Qualcomm® Snapdragon™ Wear 2100, one of the most advanced chip sets for wearable devices. The watch will have storage capacity for more songs than the online streaming apps allow users to download for offline listening. In addition to the standard Bluetooth and WiFi connectivity, the watch will also have a mobile phone network modem. A global positioning system coupled with a barometer and magnetometer will ensure accurate location tracking anywhere.
Qualcomm, Snapdragon and Snapdragon Wear are trademarks of Qualcomm Incorporated, registered in the United States and other countries.
There are a total of 17 million runners in the US who run a 5K or longer whereas there are 2.5 million core runners who participates in a half or a full marathon annually. The core runners are well educated with a higher than average household income, majority in their late 30s to early 40s and train year round. They spend annually $600 to travel for a destination race and purchases 3 pairs of running shoes from specialty running stores. More than 60% of all runners bring their mobile phone while running for music, workout tracking and safety connectivity.
In the summer of 2016, a group of mountain bikers where discussing how to make the perfect GPS sports watch for runners and mountain bikers while hitting the trails at Mt. Tam in Marin County California. Everyone agreed that a sports watch has to play music and do workout tracking and at the same time being connected live on the cellular network for safety and social networking.
Going down Old Railroad Grade trail from Mt. Tam to Mill Valley at high speed, the mountain bikers were warning hikers by shouting "Watch out!!...........WATCH OUT!!!!". At the bottom of the 7 mile down hill, the name of a new sports watch company had been conceived.
The target customer is someone who works out in any weather, any time of the year, any time of the day in any terrain with strong resilience and success. Using the Norwegian moose, dubbed the "king of the forest", as the company logo became an obvious symbol of WatShout's target customer.
WatShout for the King of the Forest
WatShout will be connected to the globally deployed LTE CAT-M1 network that operates at a speed of 375kb/s with a very low power allowing for continuous tracking at one battery charge for more than 24 hours. The data speed is fast enough to live broadcast location, heart rate and battery power for safety and social networking. Both Verizon and AT&T have a fully deployed LTE CAT-M1 network up and running in the US.
Low Power - Low Cost
The watch will have an unlimited data included in the first 6 months starting at activation and will have an unlimited data plan that will cost the user less than $5 per month thereafter.
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