There are 17 million runners in the US who run a 5K or longer every year. Out of those; 2 million ran a half marathon and another half million ran a full marathon; making up the core runners and the target market for WatShout.
Source: Running USA National Runner Survey 2015/2016
63 % of runners are females with an age of 39.8. The average age for male runners is 44.6. 63.3% of females runners are married while married male runners account for 74.5%. Females tend to run for a wider variety of reasons than men, including to improve their state of mind, socialize, relieve stress, and achieve a specific goal, which mainly is to stay healthy. Females run with their cell phones more and use their phone for more running related activities.
Runners are highly educated and use technology
74.9% of runners have a 4 year university bachelor degree or higher. They bring their cell phones (61%), sports watch (52%) and GPS items (52%) on on their runs. Smartphones are used for a variety of running-related activities, most often social networking, running apps, music, GPS, and race results. Women more so than men are socially connected online. 59% of all runners use their phone for playing music while only 2% use a smartwatch for the same feature. 43% of runners use their phone for workout tracking which is tied with runners who use a sports watch for workout tracking.
Runners have high disposable income
72.2% of runners have an annual disposable income above $75,000 while 53.9% makes above $100,000 annually. 75% of runners travel for an overnight running event every year and spend on average $587 on this trip, and 26% of runners travel international for running events. They purchase on average 3 pairs of running shoes from a specialized running store for an average price of $101 per pair and purchased $247 worth of running apparel during the last 12 months.